New technologies are disrupting industry after industry and are doing so at an increasing pace. No manager can understand deeply every emerging technology, but R&D managers need to be able to make decisions about what technologies to invest in, track those investments, and effectively communicate their importance to business leaders.
This workshop is designed to enable managers to intelligently manage emerging technologies important to their businesses. It will include a discussion of the two sides of the challenge (technology readiness and market opportunity); tools that can be used to track the status of development; methods for projecting the timing of new capabilities; customer-centered approaches to identifying compelling new markets for emerging technologies; and practical approaches to building enough understanding to make intelligent investments.
Outline:
- The importance of managing emerging technologies
- Technology management as a two-sided problem
- Assessing the viability of an emerging technology
- Predicting the timing of an emerging technology
- Identifying markets for emerging technologies
- Common challenges in the management of emerging technologies
The session will include break-out exercises to work with the tools and techniques to improve participant understanding and also to build connections among the participants.
Who should attend:
The workshop is designed for those in innovation functions or within businesses who have responsibility for developing and bringing to market new technologies and new business concepts that leverage the technologies. It is useful both for practitioners and for those who manage the innovation or technology development function. The course covers a broad range of business issues and can be viewed as a building block for a participant’s professional advancement.
Registration Fees:
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.
All IRI events are broadcast in Eastern Standard Time
