RTM: In Their Own Words: Accelerate Innovation Through Early-Stage Experimentation.

Event Type: Webinar
Location: Online

Date/Time

Leading Innovation Organizations, Improving the innovation pipeline, Strategic Planning, Process Improvement

Jeanne Liedtka, Stefano Magistretti, and Liz Chen will discuss how experimentation in the early stages of the innovation process can accelerate innovation.

Join us for “RTM: In Their Own Words,” on Thursday, September 5 at 12:00 pm EDT, for a conversation in which the authors present a 5-step model designed to help managers become more adept at early-stage experimentation. They will also discuss specific practices around what is being tested, how it is being tested, and what is learned.

Practitioner Takeaways:

Conducting fast, simple experiments at the early stages of the innovation process can help practitioners manage innovation costs and risks.
Practitioners can use this 5-step process model for early-stage experimentation that is scalable across organizational levels and functions.
By creating a strategic capability for experimentation that is systematic and scalable, a firm can enhance its ability to adapt to change and exploit opportunities in an uncertain world.

Cost: Free

Registrants will receive a copy of the article, “A Process Model for Early-Stage Experimentation to Accelerate Innovation,” which was published in RTM Volume 67, Issue 4. The article is also available here.

Research-Technology Management

RTM for Practitioners by the Innovation Management Community (elements of an original research article)

How to Submit a Paper to RTM (Instructions for Authors)

Jeanne Liedtka

UTC Professor of Business

University of Virginia’s Darden Graduate School of Business

Jeanne Liedtka is the UTC Professor of Business at the University of Virginia’s Darden Graduate School of Business. With research interests at the intersection of strategy and design, she has written eight books and multiple articles on the subjects of strategy, innovation, and design thinking. She has also consulted with diverse organizations, including IBM, Samsung, NASA, The United Nations, and the government of Singapore. She coauthored her most recent book, The Experimentation Field Book: A Step-by-Step Project Guide (Columbia Business School Press 2024). JML3S@virginia.edu

Stefano Magistretti

Assistant professor in agile innovation and design management

School of Management, Politecnico di Milano

Stefano Magistretti is an assistant professor in agile innovation and design management at the School of Management, Politecnico di Milano. He also holds a senior research position in the LEADIN’ Lab, the Laboratory of Leadership, Design, and Innovation. Within the School of Management, he serves as the codirector for the Observatory Design Thinking for Business and Futures: Sense Making by System Thinking. He has a PhD in management engineering. stefano.magistretti@polimi.it

Elizabeth Chen

Associate professor in the Department of Health Behavior

UNC Gillings School of Global Public Health

Elizabeth Chen is an associate professor in the Department of Health Behavior at the UNC Gillings School of Global Public Health. She is also design thinking lead for Innovate Carolina, the university’s unit for innovation, entrepreneurship, and economic development. She has more than a decade of experience as a teacher, public health practitioner, and researcher. She earned her PhD and MPH in the Department of Health Behavior at UNC Gillings. lizcchen@unc.edu