Jeanne Liedtka, Stefano Magistretti, and Liz Chen will discuss how experimentation in the early stages of the innovation process can accelerate innovation.
Join us for “RTM: In Their Own Words,” on Thursday, September 5 at 12:00 pm EDT, for a conversation in which the authors present a 5-step model designed to help managers become more adept at early-stage experimentation. They will also discuss specific practices around what is being tested, how it is being tested, and what is learned.
Practitioner Takeaways:
- Conducting fast, simple experiments at the early stages of the innovation process can help practitioners manage innovation costs and risks.
- Practitioners can use this 5-step process model for early-stage experimentation that is scalable across organizational levels and functions.
- By creating a strategic capability for experimentation that is systematic and scalable, a firm can enhance its ability to adapt to change and exploit opportunities in an uncertain world.
Cost: Free
Registrants will receive a copy of the article, “A Process Model for Early-Stage Experimentation to Accelerate Innovation,” which was published in RTM Volume 67, Issue 4. The article is also available here.
Research-Technology Management
RTM for Practitioners by the Innovation Management Community (elements of an original research article)
How to Submit a Paper to RTM (Instructions for Authors)
Jeanne Liedtka
Stefano Magistretti
