RTM: In Their Own Words Amazon Working Backwards (AWB) Approach
- Event Type
- Webinar
- Location
- Online
- Date/Time
Leading Innovation Organizations, Globalization, Project Management, Business Model Innovation, Continuous Improvement
Aylin Ates and Kumuda Suppayah will share how companies can achieve success using the AWB approach.
Join us for “RTM: In Their Own Words” on Thursday, August 22, at 9:30 a.m. EDT, for a conversation about a Fortune 500 energy company’s experience using the Amazon Working Backwards (AWB) approach for internal corporate venturing. The authors will provide a high-level overview of their findings and present a framework with actionable steps for practitioners to implement the AWB approach in their companies.
Cost: Free
Registrants will receive a copy of the article “Disciplined Innovation: A Case Study of the Amazon Working Backwards Approach to Internal Corporate Venturing,” which was published in RTM Volume 67, Issue 3. The article is also publicly available here
Aylin Ates
Associate professor of strategy and innovation at the University of Strathclyde Business School, Glasgow, UK
University of Strathclyde Business School, Glasgow, UK
Aylin Ates is an associate professor of strategy and innovation at the University of Strathclyde Business School, Glasgow, UK. She is closely involved with business practice and policy through research projects, professional education programs, and various speaker and advisory roles. Her expertise in business resilience is recognized globally and has informed policy at the international level—for example, the International Labor Organization and the United Nations Industrial Development Organization. She has a PhD in strategic management from the University of Strathclyde and a BSc (Hons) in industrial engineering from Istanbul Technical University, Faculty of Management in Türkiye
Kumuda Suppayah
Strategy, Managing Change and Innovation
PETRONAS