RTM: In Their Own Words with Abhijit Ganguly, Goodyear Ventures
Learn about five factors that impact the globalization of innovation.
Jim Euchner and Abhijit Ganguly will discuss five factors—market, economic, regulatory, cultural, and internal (MERCI)—that companies must focus on when expanding innovative new businesses into new markets.
Join us for “RTM: In Their Own Words” on Friday, March 1 at noon EST, for a conversation about the challenges multinational companies often face when they attempt to expand innovative new businesses developed in one market into other markets. Direct transfer doesn’t work for many reasons. Drawing on Goodyear Tire & Rubber Company’s experience expanding three businesses from the commercial trucking sector into new markets, Jim and Abhijit will talk about five crucial factors—MERCI—that companies must consider and mitigate in their expansion efforts. They will highlight the challenges GoodYear’s market expansions encountered and how the company addressed them.
Registrants will receive a copy of the article “Five Factors that Impact the Globalization of Innovation,” which was published in RTM Volume 67, Issue 1.
Outside Insight Consulting, LLC
Jim Euchner is Visiting Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch four businesses on three continents. Prior to his work at Goodyear, Jim held positions as Vice President of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems Advanced Technology at Bell Atlantic (now Verizon). Jim has worked in the field of intelligent systems for over 25 years. In his consulting practice, he helps companies to implement businesses enabled by emerging technologies, including AI, the Internet of Things (IoT), automation, and predictive analytics. He helps companies to move quickly and in a disciplined way from concept to cash. Areas of focus include the use of lean startup approaches in large organizations, business model innovation, and the challenges manufacturers confront in moving to services-led business models. Jim is industry co-chair of the Aston Advanced Services Partnership and past member of the Scientific Advisory Council for the Nissan Autonomous Vehicle program. He is also a co-founder of the MIT Innovation Laboratory, a consortium to nurture innovation in organizations. Jim has published and spoken extensively on innovation and technology management. His google scholar page can be found at http://tinyurl.com/google-scholar-JimEuchner Jim received his Bachelor of Science degree from Cornell University in mechanical and aerospace engineering and his Master of Science degree from Princeton University, where he was a Guggenheim Fellow. He also holds an MBA from Southern Methodist University. He has received several awards for his work in AI, including two selections as Innovative Applications of AI, the Carnegie Mellon University/AMS Award for Managing Information Systems, and the Franz Edelman Award (finalist).
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