Embrace Sustainability as the New Innovation Strategy

Embrace Sustainability as the New Innovation Strategy ranks among the top three issues for IRI members in 2025. Integrating sustainability goals into innovation processes is crucial for long-term success. Additionally, considering how regulations and consumer behavior impact your portfolio ensures that your sustainability efforts are both compliant and responsive to market trends.

IRI has and continues to address these issues in whitepapers, video presentations, community forum surveys, RTM journal articles, and webinar recordings, accessible through our Resource Center.  

Transformational:

How Milliken Eliminated PFAS from its Operations (podcast)

Transforming Inspiration for Environmental Sustainability into Self-Organized Action at Lam Research (case study)

Sustainability and the Innovation Pipeline at Honeywell (RTM journal article)

Growth:

Greenwashing: Navigating Corporate Sustainability (podcast)

Balancing Profitability and Sustainability: Insights from PPG’s Ed Rakiewicz (podcast)

How the Supplier Relationship, Market Position, and Proximity Impact Supplier Involvement and New Product Performance (RTM journal article)

Sustainability and Regulations: What Innovators Need to Know (podcast)

Consumer-driven Sustainability at Procter & Gamble (podcast)

Sustainability and the Innovation Pipeline at Honeywell (podcast)

Integrating Sustainability Goals into Innovation with Henkel and AZEK (podcast)