Fueling the innovation pipeline is the most pressing issue for IRI members in 2025. Enhancing strategic roadmapping and foresight is essential to anticipate future trends and opportunities. Additionally, addressing customer insights and needs ensures that innovation efforts align with market demands, leading to more effective and impactful solutions.
IRI has and continues to address these issues in whitepapers, video presentations, community forum surveys, RTM journal articles, and webinar recordings, accessible through our Resource Center.
Transformational:
Agile Design Hardwired into 150-year-old Food Company (RTM journal article)
Dawn of Digital Roadmapping (RTM journal article)
Idle Asset Hunters—The Secret of Multi-sided Platforms (RTM journal article)
Co-Innovation in Action: Insights for Driving Collaborative Growth (IRI Whitepaper)
Growth:
Driving Innovation through Customer Insights: The Novonesis Approach to Collaborative Product Development (IRI report)
The Evolution of an Innovation Capability (RTM journal article)
The Future of Open Innovation (RTM journal article)
Identifying and Sourcing External Technology (On-Demand Learning Module)
Capitalizing on Emerging Technologies: A Path to Creating Opportunities in New Markets (RTM journal article)
How do you measure the quality of an idea? (IRI Community Forum survey)
What tools do you use for innovation programs? (IRI Community Forum survey)
Product Companies Must Shift Patent Strategy as Inventions Go Digital (RTM journal article)
Foundational:
Long-Term R&D Strategy and Planning (RTM journal article)
Developing a Long-Term R&D Strategy in an Increasingly Changing World (RTM journal article)
Breaking Away: An Innovation Model for Sustainable Growth (RTM journal article)
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (RTM journal article)
Integration of Intellectual Property Strategy with Innovation Strategy (RTM journal article)
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Innovation
Innovation, Artificial Intellegence, Product Development
Digital Innovation, Leading Innovation Organizations