The Path to Sustainability-Driven Innovation
- Resource Type
- RTM Publication
- Publish Date
- 04/25/2016
- Authors
- Phil Metz, Susan Burek, Tawnya R. Hultgren, Sam Kogan, Lawrence Schwartz
- Topics
- Enhance Sustainability, Improve the Innovation Pipeline, Improving the innovation pipeline, Enhancing sustainability
- Associated Event
- Publication
Many companies see environmental sustainability as a cost—a legal and social obligation requiring investments that may never be recovered—rather than as an opportunity. However, environmental sustainability can be the foundation for increasing competitive advantage and creating business value, and it can be the basis for effective innovation. This is sustainability-driven innovation, an innovation approach that leverages environmental sustainability to drive superior business results. A study of leaders in sustainability-driven innovation suggests some best practices: inculcate a sustainability mindset, set high standards for sustainability performance, deliberately search for sustainability-based opportunities.