RTM: In Their Own Words: Accelerate Innovation Through Early-Stage Experimentation
- Resource Type
- Presentation
- Publish Date
- 09/05/2024
- Author
- Innovation Research Interchange
- Topics
- Leading Innovation Organizations, Improving the innovation pipeline, Strategic Planning, Process Improvement
- Associated Event
- RTM: In Their Own Words Amazon Working Backwards (AWB) Approach
A conversation in which the authors present a 5-step model designed to help managers become more adept at early-stage experimentation. They will also discuss specific practices around what is being tested, how it is being tested, and what is learned.
- Conducting fast, simple experiments at the early stages of the innovation process can help practitioners manage innovation costs and risks.
- Practitioners can use this 5-step process model for early-stage experimentation that is scalable across organizational levels and functions.
- By creating a strategic capability for experimentation that is systematic and scalable, a firm can enhance its ability to adapt to change and exploit opportunities in an uncertain world.