IRI Digital Transformation Community Thought Leader Interview – Mike Adams and Lauren Beckstedt, Brunswick

Lauren Beckstedt is the Chief Marketing Officer for Brunswick Corporation, a $+5B global leader in recreational marine products and the industry’s most recognized brands like Mercury Marine, Boston Whaler, Sea Ray and Lund.   With experience in B2B, B2C, and dual-distribution models, Ms. Beckstedt is recognized most notably for her leadership in digital transformation across a portfolio of 50+ brands. She also contemporized the Company’s marketing operating model and organizational structure to establish new capabilities in consumer insights, digital product management, marketing analytics, and deliver stronger brand discipline. Ms. Beckstedt joined the Company through former Brunswick division Life Fitness in 2010, where she served in several roles of increasing responsibility, including Director of Marketing and Strategy. She has also held Company roles in Talent Management & Employment Brand, before moving into Chief Marketing Officer roles across Brunswick’s consumer brands and Enterprise Services, prior to her recent appointment as Enterprise CMO.   Ms. Beckstedt has a bachelor’s degree in journalism from the University of Iowa and an MBA from Northwestern University’s Kellogg School of Management. In 2021, she was named a Boating Industry Magazine “Top 40 Under 40” award winner and also earned the publication’s “Women Making Waves” award.