The Impact of Storytelling on Innovation Success
- Resource Type
- RTM Publication
- Publish Date
- 06/26/2023
- Authors
- Katie Taylor, Stephen Taylor, Kate Greulich, Meredith Singleton, Catherine O'Shea, Alicia Surrao, PhD
- Topic
- Tools and Techniques
- Associated Event
- Publication
Innovators can be more effective storytellers by using the strategies presented in this article and, in turn, achieve strategic alignment, team collaboration, and market success.