The Impact of Storytelling on Innovation Success

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Resource Type
RTM Publication
Publish Date
06/26/2023
Authors
Katie Taylor, Stephen Taylor, Kate Greulich, Meredith Singleton, Catherine O'Shea, Alicia Surrao, PhD
Topic
Tools and Techniques
Associated Event
Publication
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Innovators can be more effective storytellers by using the strategies presented in this article and, in turn, achieve strategic alignment, team collaboration, and market success.