Integrating Sustainability into New Product Development

Increasingly, organizations are embedding sustainability into business functions—including new product development—to increase business value. As more companies come to see sustainability as an opportunity rather than a cost, processes and tools are needed to facilitate the embedding of environmental sustainability into new product development. Several practical tools are available, both to advance the sustainability mindset in the organization and to ensure that sustainability is included as a fundamental building block of new product development. This article describes several of them and reports on their adoption.