Innovation and Culture

Resource Type
RTM Publication
Publish Date
02/18/2022
Author
Jim Euchner
Topics
Innovation, Culture
Associated Event
Publication

Overview:
Implementing best practices in new companies often fails due to differences in corporate culture, which shapes how new initiatives are received. Edgar Schein highlighted that deep-rooted cultural beliefs often overpower formal corporate values, influencing employee behaviors towards innovation. This misalignment means practices that work well in one company can falter in another due to conflicting cultural underpinnings. The article recommends a tailored approach to innovation, aligning new practices with the existing cultural framework and gradually modifying behaviors to foster a conducive environment for innovation. This strategic adaptation ensures that best practices are not only implemented but are also effective within the unique cultural context of a company.