Gaining Traction with Gen AI in 2025

The rapid adoption of generative AI (gen AI) in 2023 has ushered in a transformative era in various industries, as outlined by Jim Euchner in Research-Technology Management and further explored through various academic and professional articles. This column revisits gen AI’s integration into business strategies, emphasizing its evolution from experimental applications to a core strategic asset. Highlighting contributions from Ethan Mollick and articles from MIT Sloan Management Review and Harvard Business Review, it explores how gen AI is reshaping organizational structures and workflows while addressing the challenges of maintaining competitive differentiation in an increasingly accessible technology landscape. Survey reports from Wharton and McKinsey underscore the significant uptake and the strategic application of gen AI across business functions, suggesting a shift from pilot projects to embedding gen AI in daily operations. Moreover, discussions from Deloitte and Accenture reveal that successful gen AI adoption hinges on not just technological integration but also cultural and strategic reinvention within organizations. The narrative culminates with perspectives on gen AI’s role in enhancing creativity and innovation, challenging leaders to leverage this technology to foster an adaptive, forward-looking business environment. This column encapsulates the ongoing journey of gen AI in transforming businesses, highlighting both the opportunities and the imperative for strategic and thoughtful implementation.