Digital Transformation Community Thought Leader Interview: Youngjin Yoo, Professor, Case Western Reserve University

June 2020

IRI’s Lee Green and Youngjin discuss his Digital First maturity framework and success stories from legacy companies transitioning to digital in the industrial Midwest.

Youngjin is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He has a joint appointment at University Hospitals of Cleveland as Innovation Architect, overseeing the digital transformation efforts at one of the largest teaching hospital systems in the country. He is also WBS Distinguished Research Environment Professor at Warwick Business School, UK. Yoo holds a PhD in information systems from the University of Maryland. His research interests include: digital innovation and entrepreneurship, organizational genetics, societal use of technology and design. He has worked with leading companies including Samsung Electronics, American Greetings, Bendix, Moen, Intel, Ford Motor Company, Andersen Consulting, IDEO, Gehry and Partners, University Hospitals in Cleveland, American Management Systems, Lotus, NASA, Parker Hannifin, Poly One and the Department of Housing and Urban Development.