April Jeffries: Recognizing Human Stories for Growth

This personal reflection traces a journey from engineering at Procter & Gamble to leading a global team of qualitative researchers at IPSOS, united by a passion for understanding people. The author emphasizes that every business problem is ultimately a people problem—and true innovation comes from listening to real stories, especially from those on the margins. By blending data with human insight and fostering environments where team members can bring their full selves to work, businesses unlock not only growth but meaning. The message is clear: authentic connection drives powerful strategy and transformation.