A New AI Model Shows Promise in Predicting New Product Success

Too many new product investments fail, often due to intuition-based decisions and limited use of structured tools. In this article, Robert G. Cooper introduces PRISM, a new AI-supported model designed to predict the success of new products by evaluating key project criteria. When integrated with generative AI, the enhanced AI-PRISM system delivers consistent, structured assessments and probability forecasts. While still in early stages, AI-PRISM shows strong potential for improving go/no-go decisions in innovation management, offering a promising step toward more reliable, data-driven R&D investments.