A Maturity Model for Sustainability in New Product Development

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Resource Type
RTM Publication
Publish Date
12/28/2015
Authors
E. Jefferson Hynds, Virginia Brandt, Susan Burek, Walter Jager, Peter Knox, Jamie Pero Parker, Lawrence Schwartz, John Taylor, Miriam Zietlow
Topics
Sustainability and ESG, New Product Development
Associated Event
Publication


A new assessment tool allows companies to benchmark progress toward sustainability goals and drive NPD growth.

E. Jefferson Hynds, Virginia Brandt, Susan Burek, Walter Jager, Peter Knox, Jamie Pero Parker, Lawrence Schwartz, John Taylor, and Miriam Zietlow