A Maturity Model for Sustainability in New Product Development
- Resource Type
- RTM Publication
- Publish Date
- 12/28/2015
- Authors
- E. Jefferson Hynds, Virginia Brandt, Susan Burek, Walter Jager, Peter Knox, Jamie Pero Parker, Lawrence Schwartz, John Taylor, Miriam Zietlow
- Topics
- Sustainability and ESG, New Product Development
- Associated Event
- Publication
A new assessment tool allows companies to benchmark progress toward sustainability goals and drive NPD growth.
E. Jefferson Hynds, Virginia Brandt, Susan Burek, Walter Jager, Peter Knox, Jamie Pero Parker, Lawrence Schwartz, John Taylor, and Miriam Zietlow