Improving the innovation pipeline is the second most pressing issue for IRI members in 2024. Enhancing strategic roadmapping and foresight is essential to anticipate future trends and opportunities. Additionally, addressing customer insights and needs ensures that innovation efforts align with market demands, leading to more effective and impactful solutions.
IRI has and continues to address these issues in whitepapers, video presentations, community forum surveys, RTM journal articles, and webinar recordings, accessible through our Resource Center.
Transformational:
Agile Design Hardwired into 150-year-old Food Company (RTM journal article)
Dawn of Digital Roadmapping (RTM journal article)
Innovating Roadmapping: Strategic Planning Insights Featuring Campbell Soup Company (podcast and whitepaper)
Growth:
Use of an Innovation Board to Integrate the Front End of Innovation with Formal NDP Processes: A Longitudinal Study (RTM journal article)
How do you measure the quality of an idea? (IRI Community Forum survey)
How Companies Can Benefit from Brilliant Failures (RTM journal article)
What tools do you use for innovation programs? (IRI Community Forum survey)
The Evolution of an Innovation Capability (RTM journal article)
The Future of Open Innovation (RTM journal article)
Identifying and Sourcing External Technology (On-Demand Learning Module)Capitalizing on Emerging Technologies: A Path to Creating Opportunities in New Markets (RTM journal article
Foundational:
Long-Term R&D Strategy and Planning (RTM journal article)
Developing a Long-Term R&D Strategy in an Increasingly Changing World (RTM journal article)
Breaking Away: An Innovation Model for Sustainable Growth (RTM journal article)
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (RTM journal article)
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