Why do organizations that genuinely value innovation often struggle to create the conditions where creativity can thrive? In this interview-style webinar, Abdelmoula El Hadi, Head of Innovation at Knauf Insulation and author of The Creativity Paradox, will share insights from more than 15 years of leading innovation across global industrial organizations. Drawing on real-world experiences in manufacturing, engineering, and industrial technology, he will explore how leaders can balance experimentation with accountability, freedom with structure, and creativity with execution. Join us for a practical conversation on creating the culture, systems, and leadership approaches that enable organizations to deliver both performance today and innovation for the future.
