RTM: In Their Own Words Amazon Working Backwards (AWB) Approach

Event Type: Webinar
Location: Online

Date/Time

Leading Innovation Organizations, Globalization, Project Management, Business Model Innovation, Continuous Improvement

Aylin Ates and Kumuda Suppayah will share how companies can achieve success using the AWB approach.

Join us for “RTM: In Their Own Words” on Thursday, August 22, at 9:30 a.m. EDT, for a conversation about a Fortune 500 energy company’s experience using the Amazon Working Backwards (AWB) approach for internal corporate venturing. The authors will provide a high-level overview of their findings and present a framework with actionable steps for practitioners to implement the AWB approach in their companies.

Cost: Free

Registrants will receive a copy of the article “Disciplined Innovation: A Case Study of the Amazon Working Backwards Approach to Internal Corporate Venturing,” which was published in RTM Volume 67, Issue 3. The article is also publicly available here

Research-Technology Management

How to Submit a Paper to RTM (Instructions for Authors)

Aylin Ates

Associate professor of strategy and innovation at the University of Strathclyde Business School, Glasgow, UK

University of Strathclyde Business School, Glasgow, UK

Aylin Ates is an associate professor of strategy and innovation at the University of Strathclyde Business School, Glasgow, UK. She is closely involved with business practice and policy through research projects, professional education programs, and various speaker and advisory roles. Her expertise in business resilience is recognized globally and has informed policy at the international level—for example, the International Labor Organization and the United Nations Industrial Development Organization. She has a PhD in strategic management from the University of Strathclyde and a BSc (Hons) in industrial engineering from Istanbul Technical University, Faculty of Management in Türkiye

Kumuda Suppayah

Strategy, Managing Change and Innovation

PETRONAS

Kumuda Suppayah is an innovation strategist and business transformation expert in the oil and gas sector. She has an MBA from the University of Strathclyde Business School. She worked as a management consultant at Accenture and is the head of Innovation Strategy for a major oil and gas company. She is a visionary leader who drives impactful transformations. With expertise in strategy and innovation management, Kumuda spearheads successful, adaptive innovation initiatives across diverse industries. She works to establish productive entrepreneurial ecosystems and leads internal corporate venturing initiatives from ideation to successful launch to market.