Digital Transformation Community Thought Leader Interview – RTI Innovation Advisors
Join IRI’s Lee Green as she interviews Jeff Cope, Director, Strategy and Innovation, RTI Innovation Advisors. She and Jeff will discuss the key learnings so far from IRI and RTI’s five case studies on digital transformation, including strategy, managing change, training and data governance.

Jeff Cope
Director, Strategy and Innovation
RTI Innovation Advisors
Jeff Cope is a director of strategy and innovation at RTI Innovation Advisors, a mission-driven innovation consultancy. Jeff leads the business development team and serves as the consumer products sector practice lead. His innovation engagements focus on discerning complex futures and discovering disruptive technologies and partners for Fortune 500 clients. A frequent speaker, Jeff enjoys sharing his insights related to foresight, consumer trends, and digital transformation. He has a love/hate relationship with a 1937 Chevy. Jeff received a B.S. in Mechanical Engineering and a Masters in Business Management from North Carolina State University.