The Mutable Moment

“The Mutable Moment” argues that today’s business environment represents one of history’s rare periods of deep discontinuity—on par with the rise of globalization, the internet, or mobile connectivity—when old assumptions collapse and new competitive landscapes emerge. Drawing on examples like GE, Intel, Airbnb, and Samsung, Christian Crews shows that moments of uncertainty are not just risks; they are the breeding ground for transformative innovation. In these eras, established advantages erode, new players emerge, and the companies that succeed are those willing to relinquish past strongholds and reimagine how they create value. Crews frames the present as especially fluid, with foundational beliefs about intelligence, markets, and global order in flux, creating a once-in-a-generation opportunity for organizations to shape what comes next.