Strategies to Improve Portfolio Management of New Products

Back to Resources
Resource Type
RTM Publication
Publish Date
01/16/2024
Authors
Robert Cooper, Meetal Desai, Lee Green, Elko Kleinschmidt
Topic
Portfolio Management
Associated Event
Publication
Login to view resource

Robert G. Cooper, Meetal Desai, Lee Green, & Elko J. Kleinschmidt

Volume 67, 2024 – Issue 1 Page 55-56

This article presents the findings of an Innovation Research Interchange (IRI) study on practices and outcomes in new product (NP) portfolio management.