Strategies to Improve Portfolio Management of New Products
- Resource Type
- RTM Publication
- Publish Date
- 01/16/2024
- Authors
- Robert Cooper, Meetal Desai, Lee Green, Elko Kleinschmidt
- Topic
- Portfolio Management
- Associated Event
- Publication
Robert G. Cooper, Meetal Desai, Lee Green, & Elko J. Kleinschmidt
Volume 67, 2024 – Issue 1 Page 55-56
This article presents the findings of an Innovation Research Interchange (IRI) study on practices and outcomes in new product (NP) portfolio management.