Managing Generative AI for Strategic Advantage

The rapid emergence of generative AI technologies challenges managers to rethink their strategies for maintaining relevance in a fast-changing business landscape. In this article, we present a five-element management agenda for leading generative AI transformation. Our proposed agenda is based on interviews with 18 managing directors in Finland conducted between August and November 2024. The comprehensive approach we recommend incorporates a blend of business, customer, and human-focused thinking, all of which are crucial in the new AI era.