Innovation Culture and The Hero’s Journey

Overview:

A culture of innovation that can continuously change to ongoing external market shifts will be a critical source of competitive advantage for organizations over the next decade. The lessons for leading such a culture of innovation come from humanity’s earliest beginnings and are communicated through our myths. The authors discuss the use of the Hero’s Journey with modern change management and innovation techniques such as foresight, customer-centered research and lean startup, to anticipate challenges along an established road of creating a culture of innovation.