In Search of a Gen AI-Enabled Innovation Model
- Resource Type
- RTM Publication
- Publish Date
- 10/29/2025
- Author
- Roger Smith
- Topics
- Artificial Intellegence, Business Model Innovation, Sustainability and ESG
- Associated Event
- Publication
Generative AI has shifted corporate innovation from a scarcity of ideas to an overwhelming abundance of possibilities. The challenge has shifted from discovering opportunities to selecting and prioritizing the right ones among thousands of AI-generated options. In this issue’s column, Roger Smith argues that the successful organizations will be those that embed AI into daily workflows, build strong evaluation systems, and maintain disciplined judgment to filter and scale the best ideas.