Community Forum – How long does it take you to launch a new product?

Resource Type
Survey (Community Forum)
Publish Date
11/22/2024
Author
Innovation Research Interchange
Topics
New Product Development, Innovation
Associated Event
Publication

A: Community Forum – How long does it take you to launch a new product?

From the member requesting the survey: We’re curious to understand how our timelines and success rates for bringing new products to market compare with others. How long does it typically take your organization to move from concept to commercial launch, and what percentage of projects hit the intended timeframe? We’d also love insights into the top challenges you face so we can see how we align with others.

Their responses are below.

Community Responses

Other

  • Internal alignment & bandwidth
  • Lacking Consumer Insight, Changing Scope to follow competition