Webinar Past Event

Webinar: How to Master B2B VOC in an AI World

May 28, 2026 12:00 pm – 1:00 pm Virtual Event

This event has ended.

Date May 28, 2026 Thursday
Time 12:00 pm – 1:00 pm
Format Virtual Event

Some AI experts believe much of the work done by B2B professionals will be done by AI. But consider the digital waterline: AI can only operate on what’s been digitally published. And you can master B2B voice-of-customer conversations below the digital waterline. Paradoxically, using AI for probing role-playing and meeting preparation can shield you from AI. You’ll have a chance to experiment with AI tools during and after this hands-on webinar.

Key takeaways:

  • Learn which tasks are likely to be “taken over” by AI… and which will not.
  • Prepare in-depth AI reports for great customer meeting preparation.
  • Role-play world-class probing on your offering with Claire, your AI Guide.
  • Get feedback from the Probing Depth Gauge on the questions you asked.
Dan Adams

Dan Adams

Founder – The AIM Institute

Speaker

Dan Adams Founder - The AIM Institute

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