The Lean Startup methods and associated tools have become widely adopted for managing high uncertainty projects. Use of the Business Model canvas, Minimum Viable Product, field interviews and other practices designed for the start-up context have gained widespread popularity in mature companies due to their focus on quick experiments, fast learning and focus on the technological, market and business model development requirements to support a potentially major innovation opportunity.
The corporate environment, however, differs from that of the start up, in that an organization’s divisional structure, budget cycles, and other established norms and routines already exist. These present challenges and barriers to corporate venture and other strategic innovation teams, which the lean start up methods do not address. In this workshop we offer two methods to help innovation teams in mature companies navigate all of the dimensions of uncertainty that a corporate context presents, as they seek to commercialize strategic innovation opportunities that could create whole new platforms of growth for their organizations.
NEW! To help bring the conversation and knowledge back to your company, we are offer 1 free guest pass with your registration. Bringing a colleague can provide valuable perspective and help drive collaboration and innovation within your organization. Just email SZarifi@nam.org the name of your +1.
Workshop Outline:
- The many characteristics of uncertainty.
- Incubation as an Organizational competency: what it is and why it is needed.
- The Learning Plan Method
- Discovery Driven Planning
- What we need from our leaders to make this work.
Who should attend:
Corporate Venture, Open Innovation, New Business Development and other Innovation Managers seeking to commercialize strategic innovation opportunities that are beyond incremental innovations.
Registration Fees:
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.
All IRI events are broadcast in Eastern Standard Time
