Christian Crews, Andrea Kates and Jim Euchner will discuss their approach to creating and nurturing a Culture of Innovation that uses time-tested lessons from the Hero’s Journey and real-world examples.
In an RTM Lunch & Learn on Friday, December 9 at 12 PM EST, the authors will share why companies need a new style of leadership capable of shaping culture to emergent needs. They will explain why leaders will be best able to tackle volatility and shape culture if they understand the lessons that communities learned about societal change over thousands of years of human history. There are four phases of innovation culture change outlined in The Hero’s Journey:
- The Call to Adventure: Observe Situations and Interactions––Leaders recognize that something in their innovation process is not working, and they must observe situations and interactions to find the problems.
- Crossing the Threshold: Excavate Beliefs Driving Resistance––Problems with innovation often stem from beliefs people have about the existing corporate culture. Leaders need to diagnose what beliefs the organizational culture already has that are inhibiting positive change.
- Challenge and Change: Design Interventions––Leaders enter a learning phase of piloting different ways of shifting culture through their own actions and behaviors that address organizational barriers.
- The Return: Activate and Reinforce with Small Steps––Leaders need to scale what they have learned and apply it broadly across the organization.
They will present how these lessons embodied in The Hero’s Journey can be applied to intervene in corporate innovation cultures to create an ongoing facility for change, illustrated with corporate examples. They will also answer participants’ questions.
About their paper:
Lunch & Learn registrants will receive a copy of the authors’ paper, “Innovation Culture and The Hero’s Journey.” Their paper was published in RTM Volume 65, Issue 6.
