Aylin Ates and Kumuda Suppayah will share how companies can achieve success using the AWB approach.
Join us for “RTM: In Their Own Words” on Thursday, August 22, at 9:30 a.m. EDT, for a conversation about a Fortune 500 energy company’s experience using the Amazon Working Backwards (AWB) approach for internal corporate venturing. The authors will provide a high-level overview of their findings and present a framework with actionable steps for practitioners to implement the AWB approach in their companies.
Cost: Free
Registrants will receive a copy of the article “Disciplined Innovation: A Case Study of the Amazon Working Backwards Approach to Internal Corporate Venturing,” which was published in RTM Volume 67, Issue 3. The article is also publicly available here
Research-Technology Management
How to Submit a Paper to RTM (Instructions for Authors)
Aylin Ates
