Paul Germeraad, a leading international IP expert, argues that they do.
Learn why at an RTM Lunch & Learn on Friday, April 14, 12 PM – 1 PM EST. Paul will give a brief presentation about why companies need an IP strategy that includes freedom-to-operate and freedom-of-action. He will explain why using this approach will enable traditional product companies to create a cost-effective, competitive advantage for both their core hardware and new digital/software business lines. Paul will answer participants’ questions in a Q&A following his presentation.
Cost: Free
Lunch & Learn registrants will receive a copy of the paper, “Product Companies Must Shift Patent Strategy as Inventions Go Digital,” which was published in RTM Volume 66, Issue 2.
Paul Germeraad
Editor – BusinessInnovationManagement.com
