We’ve all seen innovation fail. But too often apparently successful innovation fails. How do you communicate the investment readiness and the uncertain value of innovation efforts in a language that executive investors truly understand? Because it is a cruel statistic that the average tenure of an innovation leader is around three years. Classic metrics of activity (speed, milestone accomplishment) and impact (cash flow projections, budget spend) are ill-suited for understanding innovation progress. Based on cases like HP’s experience with smartwatches, this webinar shows how a mashup of lean startup and real options give better metrics of innovation progress. These metrics give insight into what hypotheses drive the upside, the prioritization of experiments, and when an innovation is ready for handing off or scaling up.
