Luca Mascaro: Innovation at the Intersection of People, Culture, and Technology

This profile follows Luca Mascaro’s journey from a tech-obsessed teenager in Switzerland to founding Sketchin, a leading design and strategy studio focused on human-centered innovation. Trained in computer science and multimedia design—and later shaped by Stanford’s d.school, Mascaro shifted from pure development to understanding how design, people, and technology intersect to create the “right” solutions. His career reflects a belief that technology’s power only matters when paired with how people actually adopt and use it. He emphasizes culture’s influence on innovation uptake, the need to give users time to adapt, and the value of experimentation with emerging tools like AI. Mascaro also encourages non-linear careers, arguing that skills compound across paths and passion should guide professional direction.