Innovation the Amazon Way

Volume: 
61
Issue: 
1

John Rossman launched two businesses at Amazon and became immersed in its culture and its practices. He explores in some depth the 14 principles that underlay Amazon’s success in his books, The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company (CreateSpace, 2014) and The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies (John E. Rossman, 2016). In this interview, Rossman discusses how the principles work in practice, their interplay, and the leadership traits that help make Amazon so successful—both operationally and as a disruptive innovator.

Role: 
C-Level