How to Master B2B VOC in an AI World
- Resource Type
- Audio Presentation/Podcast
- Publish Date
- 05/28/2026
- Author
- Innovation Research Interchange
- Topics
- Artificial Intellegence, Business Model Innovation
- Associated Event
- Webinar: How to Master B2B VOC in an AI World
Presentation with Dan Adams
May 2026
Some AI experts believe much of the work done by B2B professionals will be done by AI. But consider the digital waterline: AI can only operate on what’s been digitally published. And you can master B2B voice-of-customer conversations below the digital waterline. Paradoxically, using AI for probing role-playing and meeting preparation can shield you from AI. You’ll have a chance to experiment with AI tools during and after this hands-on webinar.
Key takeaways:
- Get feedback from the Probing Depth Gauge on the questions you asked.
- Learn which tasks are likely to be “taken over” by AI… and which will not.
- Prepare in-depth AI reports for great customer meeting preparation.
- Role-play world-class probing on your offering with Claire, your AI Guide.
Slide deck used in the presentation is under the resource tab in the link provided above
Dan Adams, founder of The AIM Institute, is the author of New Product Blueprinting, Business Builders, Awkward Realities blog, and the 50-video series, B2B Organic Growth. He is a chemical engineer with many patents and awards, including a listing in the National Inventors Hall of Fame. Dan has taught his B2B innovation methods to tens of thousands of B2B professionals globally, lectured at many leading universities, and is a popular industry keynote speaker.