PILOT - Corporate Entrepreneurship
Initiated: Winter 2020
Expected completion: Late 2021
Value proposition
- Acceleration of the transformation of corporate entrepreneurship capabilities by identifying best and next practices executives and high-level managers can use to focus and support their organization’s non-incremental innovation initiatives.
- Validation of a practical working model of corporate entrepreneurship that includes research and development activities, corporate venturing and strategic renewal including business model innovation and business process reengineering.
- A baseline set of comparative statistics with which companies can compare their current entrepreneurship practices and performance.
- Creation of language, with companies, to better define corporate entrepreneurship and to make it more measurable and actionable.
Approach
- Secondary Research - Identify trends and published corporate entrepreneurship practices and processes. Builds-off ongoing work at Echo and CMU.
- Primary Quantitative Research – Survey instrument design and testing builds-off existing work at Echo. Data collection via online and telephone survey. Data processing, data visualization, data analysis and report preparation.
- Primary Qualitative Research – Virtual meetings to share findings with interested parties for feedback on statistics generated, working model of corporate entrepreneurship and the initial language construct.
Timeline
2020
Q-1 Kick-off & Survey Design
Q-2 CE Survey # 1 Testing & Refinement
Q-2 Project Update May @ IRI Annual Meeting
Q-2 Data Collection & Data QC
Q-3 Summer Workshop Corporate Entrepreneurship IRI-Echo-CMU
Q-3 Data Collection Continues & Data QC
Q-4 Data Analysis & Report Publication
Q-4 December X Second Annual Corporate Entrepreneurship Forum IRI-Echo-CMU
2021
Q-1 RTM Article Submission
Q-1 Knowledge Transfer – Individual Company Presentations & Webinars
Q-2 Presentation @ IRI Annual Meeting
Q-3 Summer Workshop Corporate Entrepreneurship IRI-Echo-CMU
Q-3 CE Survey # 2 Refinement & Testing
Q-3 Data Collection & Data QC
Q-4 Data Analysis & Report Publication
Q-4 December X Third Annual Corporate Entrepreneurship Forum CMU-Echo-IRI
Anticipated Deliverables
- Summary of the global trends in corporate entrepreneurship
- A ranked list of challenges and opportunities for corporate entrepreneurship
- A validated set of best and next practices that reflect evidence -based research but are nascent in practice, such as R&D social network analysis, corporate entrepreneurship process modeling, and language crafting to enable business model innovation
- Version 1.0 of a corporate entrepreneurship language lexicon and construct
Knowledge Transfer: Echo Strategies plans to share study findings using an integrated communication strategy including an RTM article, presentations at IRI Annual Conferences and other IRI meetings as well as webinars and a podcast series on corporate entrepreneurship.
Participants
Louis Musante – Founder - Echo Strategies
Sean Ammirati – Director - Carnegie Mellon University, Corporate Startup Lab
Dan Dennehy – Manager - Echo Strategies Corporate Entrepreneurship Practioners Group
Sue Cohen – Professor - University of Pittsburgh Katz Graduate School of Business; Echo’s Corporate R&D CTO Advisory Network