- Christian Crews, Principal of Wavepoint
- Virtual Workshop
- Thursday June 03, 2021 1:00pm – 4:30pm
Review of foresight history and concepts
Steps of the Foresight for Innovation process
Discovery: Strategic Focus Question, Trend Identification
Anticipation: Forecasting, Scenario Development
Planning: Consumer and Technology implications; Backcasting; Portfolio Management
Experiential Learning: Small Group Exercise on the Foresight for Innovation process
Critical elements to designing and implementing a Foresight for Innovation process within organizations
Leaders looking to embrace better ways to fill and manage their innovation pipelines, including R&D Leaders, Chief Innovation Officers, Consumer Insights leaders, Business Executives, General Senior Management
Individual researchers who are looking to stimulate ideation and find ways to make their work more impactful in the organization with a greater chance their work reaches the market.
Christian Crews has over 20 years of experience applying foresight to innovation, research and development, and strategy for large corporations and professional membership organizations. He is the Principal of Wavepoint, a foresight services agency based in Washington DC.
Selected clients include Clorox, CVS, PepsiCo, Diageo, Crown Equipment, Hershey, Disney and Goodyear. Christian also led collaborative foresight projects for Innovation Research Interchange, the American Society of Mechanical Engineers, and the Institute of Food Technologists. Prior to his consulting career held foresight, strategy, and growth positions at Toshiba Industrial Corporation, Waitt Institute, Pitney Bowes, and Kalypso, as well as merchandising and management roles at Hechinger Co., a former $2 billion retailer.
He writes the Futures Praxis column for the journal Research-Technology Management and is a founding member and previous board member of the Association of Professional Futurists.
Christian holds an MS in Studies of the Future from the University of Houston-Clear Lake and a BA in English from the College of William and Mary.
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