TRACK Workshop: Foresight for Innovation Ideation & Management

Christian Crews, Principal of Wavepoint
Virtual Workshop
Thursday June 03, 2021 1:00pm4:30pm
Foresight for Innovation Ideation & Management is designed to help innovation leaders and researchers use the tools of corporate foresight to find relevant innovation targets and manage the innovation portfolio.
R&D and longer-term innovation leaders and researchers face organizational challenges on a daily basis.  Finding breakthrough ideas and enrolling the organizations they work for in funding, managing, and bringing them to market are essential to be successful in innovation management. Foresight can be used to identify breakthrough innovation targets better, match them to long-term organizational strategic intent, and manage their development based on how external and internal milestones are met.
This workshop adapts general foresight tools and processes to the breakthrough innovation function. The instructor has over 20 years of experience in foresight for R&D and breakthrough innovation.  He has helped many Fortune 500/Global 1000 companies, smaller companies and non-profit and government agencies.
Participants in the course will leave with a roadmap for implementing corporate foresight tools in their innovation processes to find breakthrough innovation, manage the innovation portfolio, and effectively transfer innovations to operations for deployment in the market.
Course Outline:
  • Review of foresight history and concepts
  • Steps of the Foresight for Innovation process
    • Discovery: Strategic Focus Question, Trend Identification
    • Anticipation: Forecasting, Scenario Development
    • Planning: Consumer and Technology implications; Backcasting; Portfolio Management
  • Experiential Learning: Small Group Exercise on the Foresight for Innovation process
  • Critical elements to designing and implementing a Foresight for Innovation process within organizations
Who Should Attend:
  • Leaders looking to embrace better ways to fill and manage their innovation pipelines, including R&D Leaders, Chief Innovation Officers, Consumer Insights leaders, Business Executives, General Senior Management
  • Individual researchers who are looking to stimulate ideation and find ways to make their work more impactful in the organization with a greater chance their work reaches the market.
About the Instructor: 

Christian Crews has over 20 years of experience applying foresight to innovation, research and development, and strategy for large corporations and professional membership organizations. He is the Principal of Wavepoint, a foresight services agency based in Washington DC.

Selected clients include Clorox, CVS, PepsiCo, Diageo, Crown Equipment, Hershey, Disney and Goodyear.  Christian also led collaborative foresight projects for Innovation Research Interchange, the American Society of Mechanical Engineers, and the Institute of Food Technologists. Prior to his consulting career held foresight, strategy, and growth positions at Toshiba Industrial Corporation, Waitt Institute, Pitney Bowes, and Kalypso, as well as merchandising and management roles at Hechinger Co., a former $2 billion retailer.

He writes the Futures Praxis column for the journal Research-Technology Management and is a founding member and previous board member of the Association of Professional Futurists.

Christian holds an MS in Studies of the Future from the University of Houston-Clear Lake and a BA in English from the College of William and Mary.

Registration Fees:
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.

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