The Stories We Tell: Understanding How Story Accelerates Innovation

Who: 
Katie Trauth Taylor, CEO, Untold Content
What: 
Research project launch webinar
When: 
Wednesday April 07, 2021 1:00pm

Storytelling has been championed within organizations for years—from business school case studies of effective leadership to the glamor of the TED stage. We already know that storytelling plays a fundamental role in how we interact with new ideas and concepts. Especially within innovation—where concepts straddle the borders of reality and potential—effective storytelling can breathe life into projects. In this interactive webinar, IRI members will access preliminary findings of Untold's 100 interviews with global innovation leaders, and then be invited to share insights and make contributions to our ongoing research and identification of practical strategies for leveraging the value of storytelling in innovation contexts.

Join us for the kick off for this exciting new project.  


All IRI events are broadcast in Eastern Standard Time