Weekly Member Update - Monday, October 12, 2020

First, a message from IRI President, Ed Bernstein:

DIGITAL FUTURES 2020 kicks off this morning

Don't miss the first session of Digital Futures 2020 with a TIM (Topics in Innovation Management) Talk this morning at 10:40 AM ET: "Human + Augmented Intelligence Amplifies ROI in the Workplace" presented by Thinaer's Clif Tironi; followed by the opening keynote: Three Questions You must Ask for Digital First Strategy--Why, What, How, presented by Case Western Reserver University's Youngjin Yoo at 11 AM ET. 

Today's agenda at a glance:
10:40 AM ET: Welcome/TIM Talk: Human + Augmented Intelligence Amplifies ROI in the Workplace
Cliff Tironi, Thinaer
11:00 AM ET: Keynote: Three Questions You Must Ask for Digital First Strategy: Why, What, How
Youngjin Yoo, Case Western Reserve University
1:00 PM ET: Digital Strategy & Leadership Discussion Panel
Fabian Schmahl, thysenhkrupp Bilsten of America, Inc.
Greg Gumbs, Bosch Rexroth North America
Janeen Uzzell, The Wikimedia Foundation
Alyssa Mueller, Hess Corporation
Martha Gardner, GE Aviation
2:15 PM ET: Case Study: Moen
Moises Norena, Moen
2:45 PM ET: Case Study: Goodyear Tire & Rubber
Erin Spring & John Wright, Goodyear Tire & Rubber
3:15 PM: Case Study: DuPont
Bernardo Tiburcio, DuPont Information Technology
Jeff Cope, RTI Innovation Advisors
4:00 PM ET: Q&A with Case Study Presenters
4:30 PM ET: Happy Hour Round Table Discussion: Where does digitalization sit within your organization?

Click here to download the full Digital Futures 2020 agenda.

Click here to view DuPont's Case Study on Digital Transformation, brought to you by IRI's Digital Transformation Community.

Still haven't registered? Do it now for the IRI member rate of $245.


Introducing new TRACK Workshops in November & December

RSVP now for our four new TRACK Workshops:

November 4, 1-4 PM ET 
November 18, 1-4 PM ET 
December 2, 1-4 PM ET 
December 9, 1-4 PM ET 
These courses are designed for those in innovation functions or within businesses who have responsibility for developing and bringing to market new business concepts.  It is useful both for practitioners developing new business concepts and for those who manage the innovation function. These courses cover a broad range of business issues and can be viewed as a springboard to the participant’s professional advancement. 

RSVP to these complimentary webinars!

Drive Organic Growth with B2B Optimized Customer Interviews
Presented by Dan Adams & Kelly Lawrence, AIM Institute
Dan Adams and Kelly Lawrence have taught numerous B2B professionals how to interview their customers. Learn how to put your B2B advantages to work, so you can go beyond “hand-me-down” consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products… and ultimately rapid, profitable, sustainable growth. Bonus: Dan and Kelly will share AIM’s latest methods for conducting interviews without a plane ride: 10 advantages of “Virtual VOC”… and 8 tips for becoming a VVOC pro.
Discussion Panel: Industry Perspectives - Balancing Working Remotely & In the Lab
Participants: Lou Gritzo, FM Global; Lee Clark-Sellers, Cornerstone Building Brands; Julie Williams-Byrd, NASA Langley
The pandemic has changed the calculations that organizations use to determine their on-site and remote staffing.  Hear how other organizations are determining their staffing, particularly how they are handling individuals who need to do lab-based work.  We will explore the impacts on productivity, the use of new tools, and the changes that have been made to labs as a result of social distancing requirements.  We will also look to the future and discuss the long term effects these changes will have on lab-based research.