Business model innovation has attracted increased attention over the past five years. This is in large part due to the tremendous returns garnered by companies that have devel-oped new business models. Netflix, Uber, and the Apple iTunes store are the most frequently noted examples. Among established companies, market gains made by companies like Rolls- Royce and GE that have transformed themselves from sellers of products to providers of services have piqued inter-est. Given the success of these standout examples, it’s easy to believe that busi-ness model innovation is the answer— to increased competition, to narrowing margins, to long-term survival.
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Volume 59, Issue 3, May-June 2016
From the Editor